Other studies

Other studies
In addition to customer -, employee - and brand surveys, a variety of other studies and surveys are carried out to create as large a picture as possible for each individual organization. The more data there is to analyze and process, the better and safer the results will be.

Here are some examples:

Sell Attitude Surveys
How good is your sales force? What attitude, knowledge and performance factors do they have when they sell a product? How good are they in comparison with other best sellers? What areas need to be improved on for increased sales and profitability?

Customer surveys
Does the target group get the papers? Does the target group read the papers and how often? What do they read in the papers? What is the most important content in the papers (layout, image or text content)? What would the target group like to have more of? What would the target group like to change and develop?

Advertising Impact Studies (before and after the campaign)
Which ads work best? Where and how can the target group obtain information before a contract? Has the target group seen the campaign, and in what type of media? What will the target group remember from the campaign? What influence and impact has the campaign/ activity given target group?

Web pages and e-marketplaces
What keywords are relevant when consumers search? What are the main expectations and requirements that visitors have for the website? What type of information, exposure and content do consumers expect to find on the website? How do consumers feel about the layout and interface? How practical is the navigation and functionality? Does one experience speed and simplicity while using the website? Overall, how satisfied are consumers with e-commerce? What areas are the most important for improvement and development?