Trademark Surveys

The overall purpose of trademark investigations is to provide a picture of the brand's market position and to develop proposals of measures to strengthen the brand.Brand surveys are tailored for each customer, but always include basic measures of brand strength, questions about the brand benefits, measurements of the main competitors' strengths, and mark the relevant background issues.

Here is a selection of issues that may arise:

Is there brand awareness (conscious or unconscious)? What does one know about the brand? What is the specific mark for? What products are associated with this specific brand? To what extent does one perceive a specific brand to have keywords and brand essence?